Internet Marketing Case Study #10 – Specialty Gift Company

Internet Marketing Case Study #10 –  Specialty Corporate Gift company wanted to be on page #1 of Google for specific keywords in a highly competitive national market.

Background:  Gift company specializing in high end engraved wine glasses and decanters wanted to generate new business from businesses and organizations that buy engraved wine glasses and decanters.  Additionally company wanted to target engraved Riedel Wine Glasses niche market involving upper end buyers.

Obstacle:  Current market is HIGHLY competitive and contains numerous established websites that have been in existence for some time and strongly rank on the front page of Google with the same targeted keywords.

1. Achieve first page ranking in Google for at least two high volume consumer search terms involving “engraved wine glasses”.
2. Achieve first page ranking in Google for high volume consumer search term involving “engraved Riedel wine glasses”.

Techniques Used:
Website design with Search Engine Optimized format
Targeted Internet Video
XML Map and individual page timed submission to Major search engines, with Google primary target.


Completion: Website target goal considered achieved when following keyword phrases are rank on page one of
(Click for live Google results)

engraved wine decanter
engraved Riedel
engraved Riedel wine glasses

Goal Met: Feb 2011