Background: Company had existing template web site that was attractive but did not rank on the front page for any consumer searched keyword search terms in the local marketplace.
Obstacle: Current market is HIGHLY competitive with a number of established salons offering similar services. Competitors owned business websites that had been in existence for some time and strongly ranked on the front page of Google with the desired targeted keywords.
1. Achieve first page ranking in Google for at least two high volume consumer search terms involving “permanent makeup” in the local market.
Website design with Search Engine Optimized format
Targeted Internet Video
XML Map and individual page timed submission to Major search engines, with Google primary target.
Completion: Website target goal considered achieved when multiple keyword phrases ranked on page one of Google.com with reports below:
Marketing initiated: Feb 2012
Goal Met: April 2012
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