Top Internet Marketing Secret Tip #5 for Businesses is Anchor text. The anchor text, link label or link title is the visible, clickable text in a hyperlink.
The words contained in the anchor text can help determine the ranking that the page will receive by search engines. Anchor text links normally remain below 60 characters. Different browsers will display anchor texts differently depending on the browser settings and the style setting on the web page.
Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The search engines strive to provide highly relevant search results and in most cases consider the hyperlink text words some of the most relevant content on the page.
Anchor text should give the consumer and the search engines relevant descriptive or contextual information about the content of the link’s destination. The anchor text should contain the desired keyword to be ranked and point to a link that is also named containing a derivative the keyword phrase to be ranked. It is also recommended that multiple anchors with different variations be used be used on the page to the corresponding page or pages on the site. It is important to make the content and anchor text links flow smoothly in the page for readability and not over use the any one specific phrase to avoid becoming flagged as spam.
Anchor text, when used properly and in the correct format can generate high results in search engine results pages.