Internet Marketing Case Study #11 – Promotional company wanted to be on page #1 of Google for “custom decorated beach towels”.
Background: Promotional Company specializing in custom decorated beach towels wanted to generate new business from businesses and organizations that buy custom towels for event promotions.
Obstacle: Current market is HIGHLY competitive and contains numerous established promotional product websites that have been in existence for some time and strongly rank on the front page of Google with the same targeted keywords.
Goal:
1. Achieve first page ranking in Google for at least two high volume consumer search terms involving “custom printed towels”.
Techniques Used:
Website design with Search Engine Optimized format
Targeted Internet Video
XML Map and individual page timed submission to Major search engines, with Google primary target.
Domain: http://www.CorporateGiftPromotions.com
Completion: Website target goal considered achieved when following keyword phrases are rank on page one of Google.com:
(Click for live Google results)
Goal Met: Aug 2010