How can I be notified when my name is mentioned on the web?

Hi Matt, I have heard something about authors/content creators, getting a notification if their name is written somewhere, or searched for. How does this work, and how can I be “known” as a content creator? Best Regards, Morten Madsen, Denmark Google Alerts: www.google.com Google Insights for Search: www.google.com Author information in search results: support.google.com Have a question? Ask it in our Webmaster Help Forum: www.google.com Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: twitter.com More videos: www.youtube.com Webmaster Central Blog: googlewebmastercentral.blogspot.com Webmaster Central: www.google.com