How important is it to have keywords in a domain name?

How would you explain “The Power of Keyword Domains” to someone looking to take a decision what kind of domain to go for?” McDot, Berlin Russian subtitles provided by Mike Shakin. Have a question? Ask it in our Webmaster Help Forum: www.google.com Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: twitter.com More videos: www.youtube.com Webmaster Central Blog: googlewebmastercentral.blogspot.com Webmaster Central: www.google.com