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Should we create a mobile version of our site?

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Tommo from London, UK asks: “We work on a well established website. Mobile web seems to becoming more and more popular – should we create a mobile version of the site. If yes, what are your recommendations on this?” See the blog posts here: googlewebmastercentral.blogspot.com googlewebmastercentral.blogspot.com To make sure Googlebot-Mobile can access your site, you can now use the Fetch as Googlebot feature in Webmaster Tools: www.google.com