Internet Marketing Case Study #21 – Jewelry Appraisal company needed exposure and wanted to be on page #1 of Google for Jewelry keywords in the local Tampa and Brandon Community.
Background: Company had existing web site that was professionally attractive but did not rank on the front page for any consumer searched keyword search terms in the local marketplace.
Obstacle: Current market is HIGHLY competitive with a number of established jewelry company websites offering services. Competitors owned business websites that had been in existence for some time and strongly ranked on the front page of Google with the desired targeted keywords.
Goal:
1. Achieve first page ranking in Google for at least two high volume consumer search terms involving “jewelry appraisal” in the local market.
Techniques Used:
Website design with Search Engine Optimized format
Targeted Internet Video
XML Map and individual page timed submission to Major search engines, with Google primary target.
Domain: http://tampabayjewelryappraisals.com/
Completion: Website target goal considered achieved when multiple keyword phrases ranked on page one of Google.com with reports below:
Marketing initiated: September 2012
Goal Met: September 2012
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