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Why do paid links violate Google’s guidelines while other ads don’t?

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Google gives penalties to sites who do paid links, but doesn’t penalize site with other ads such as AdSense, Chitika, etc. Why? They both are source on income to a site, a site needs money to grow or sustain. Net4earning, India Google’s guidelines on link schemes: support.google.com Have a question? Ask it in our Webmaster Help Forum: groups.google.com Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: twitter.com More videos: www.youtube.com Webmaster Central Blog: googlewebmastercentral.blogspot.com Webmaster Central: www.google.com